The Largest Denim Day Yet


This year, Peace Over Violence, in partnership with the GUESS Foundation, observed the 18th Denim Day Sexual Violence Prevention and Education Campaign. With your support and participation, we engaged over 12 million individuals in all 50 states and 118 foreign countries to wear jeans with a purpose and commit to educating themselves and others about sexual violence. We rolled out campaign ads in 17 printed magazines and ran Denim Day 2017's PSA video on Taxi TV in NYC, Chicago, SF, Boston, Washington DC, Miami and Las Vegas. Each year the campaign continues to grow its impact, nationally and internationally - reaching tens of millions of people. We look forward to increasing our influence in 2018 with the participation of even more individuals, families, communities, campuses, businesses - everyone!

Denim Day is April 25, 2018




Denim Day Worldwide, International Impact

Over 12 million people from all over the world wore jeans with a purpose, proclaiming that sexual violence is not welcome in our cities, not in our families, not on our campuses, not in the locker rooms, not in the workplace, not in our relationships, not at our parties, not on our trains, not anywhere!

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The Flagship City, Denim Day in Los Angeles Press Conference

On the morning of April 26th, Peace Over Violence kicked off the 18th Annual Denim Day in the flagship city of the campaign, with prominent and influential Angelenos who joined together to spread the message that SEXUAL VIOLENCE IS NOT WELCOME HERE.

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The City of Los Angeles Declares Denim Day Citywide for the 18th Year 

At the LA City Council Meeting, Patti Giggans, alongside Voices Over Violence volunteer Claudia Batres-Flores and a representative from California Office of Emergency Services spoke about the importance of educating society and supporting survivors. 

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Youth Leaders Host Denim Day Activation, Miguel Contreras Learning Complex 

POV and the Los Angeles Unified School District have worked as partners for over 20 years providing tools to students to be leaders on their campuses.  On Denim Day, Youth Leaders throughout the school district led assemblies, lunch time activities and events. 

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First Ever Denim Day Concert: Third Street Promenade in Downtown Santa Monica

POV and The GUESS Foundation in partnership with Downtown Santa Monica activated The Third Street Promenade with street banners, a pop-up booth in front of the GUESS? Store, and a live concert by Maya Jupiter and Aloe Blacc.

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Huffington Post - NSVRC SAAM Blog Series

Sexual Violence: Not On My Campus; Not In My Locker Room

By Patti Giggans & Steve Zimmer

Ms. Magazine Blog

When Fashion Makes a Statement 

By Stephanie Abraham



2017 Sponsors

Denim Day sponsors are individuals, elected officials, foundations, and businesses that want to help sustain the movement to end sexual violence. Their support is critical to underwriting the costs of producing and distributing educational materials, and elevating the Denim Day message that THERE IS NO EXCUSE AND NEVER AN INVITATION TO RAPE.